What is Dice all about?
If you have gear-head tendencies and want to see motorcycles being put together in the basements, garages, and woodsheds around the world ... the kind of machines that are fondled by the wild-eyed and sleepless ... then here you are.
Butts X DicE
Canadian craftsmanship at it’s finest.
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"Anybody can jump a motorcycle. The trouble begins when you try to land it." - Evel Knievel
History
The year is 2004, the bike scene at the time is all about fat tires, chopper TV shows, billet aluminum and theme builds. 2 young punk rockers in London weren’t seeing the things they liked, so they did what they had to do. Matt Davis and Dean Micetich got friends with bikes together, shot some photos and started DicE Magazine.
Over the last 19 years they’ve exposed people the world over to motorbikes with their inclusive, fun, DIY approach that is a breath of fresh air in the often uptight biker world.
DicE is constantly evolving and growing with one idea in mind: life is too short to be serious.